に向かって・に向けて

This grammar marks the direction or target toward which an action is oriented. に向かって emphasizes movement or actions directed toward a person, place, or goal that is in front of the subject. に向けて focuses on intentionally directing something toward that target, often with a purpose or audience in mind. Use に向かって for physical movement or general direction, and に向けて when you mean to aim, address, or tailor something for that target (such as a message, effort, or resources). Typical contexts include speeches, efforts toward a goal, or actions directed at a group or object.